01
Start with a person
Name one person and one need. Then see how the same need can be served at three different depths.
Free field guide · PDF
Your
First
Offer.
You know what you’re called to.
Now, what do you actually offer?
One clear step out of the noise: a menu of offers you can build, starting prices, and a staircase that shows how one small yes becomes the next.
26 possible doorways4 venture types1 real first step
No. 01 / The honest part
You don’t need more motivation. You need the shape of the thing.
Most people stalled at “what do I sell?” aren’t lazy. They’ve named the calling. What they haven’t been handed is a map: which offers exist, which fit their kind of venture, what a first-timer might charge, and how the small thing leads to the next thing.
That’s what this is: a field guide you can use to choose one doorway and open it.
No. 02 / What you’ll walk away with
One doorway, chosen on purpose.
02
See the staircase
Understand why the first, small offer earns the trust that makes a larger one possible.
03
Choose a doorway
Compare 26 offer types, starting prices, and fit for ministry, business, creator, and nonprofit work.
04
Run the napkin math
See what price × people could look like, then set a proof target of one real yes.
05
Open with four tools
Find the minimum setup for your venture type, without building an entire business before your first sale.
06
Test a sibling first
If one offer gets no signal, try another at the same rung before building something bigger.
No. 03 / Inside the guide
The staircase.
Each offer earns the trust the next one spends. You only have to build the first step to open the door, but you build it knowing it is a step.
Your next step
Circle one doorway
this week.
Free · 19 pages · Ready to download
No. 04 / Who it’s for
For the builder at the edge of beginning.
This is for you
You’re carrying a vision for a ministry, business, nonprofit, or creative body of work. You’ve named it, but you haven’t opened the first door yet.
If you’re still discerning
If you’re still working out what you’re called to build, start with the 7-Day Kickstart. The guide will be here when you’re ready.
No. 05 / Quick questions
Before you open the door.
Is it really free?
Yes. It is the first rung of my own staircase. Run With the Vision is the next free step, and you will always know when something costs money.
Is this only for businesses?
No. The guide covers ministry, business or service work, content or creator work, and nonprofits or causes.
Do I need a website or special software?
No. Each venture type gets a four-tool starter setup, with free ways to begin.
What do I do after reading?
Circle one doorway, name the person it serves, set a starting price, and open it to one real person this week.
When you’re ready for the next live step, see Run With the Vision.